E-mails, tweets, notifications, text and instant messages, Fb standing updates, Path moments — all these are new instruments of communication when taken with each other are notification hell. These notifications prey on human wish for a dopamine resolve. And just as we are over-caffeinated, I feel the 21st century is speedily producing us more than-notified. (I believe this is my 2nd new phrase of the week – the very first one particular getting aspirational escape velocity)
The worst part is that there is absolutely nothing we can do about it. Evidently Tweeting and checking emails is much more difficult addiction to give up that cigarettes or booze, according to a review by Chicago University's Booth Enterprise School. No shock since they are all about attention gone awry. The dopamine fix, I guess is a whole lot worse than nicotine. Especially since it is totally free – although a fine bottle of scotch can value a quite penny.
What all this multitasking is undertaking to our mind is difficult to picture. This online video by Chris Crutchfield does a very good task of becoming a mirror to our over-notified selves.
Associated study and analysis from GigaOM Professional:
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